Macy's Woos Millennials With Ramped-Up Wedding Business
The department store takes bigger aim at the $60 billion industry Macy’s wants more shoppers to say “I do” to its wedding business. The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macy’s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppers to advise anxious couples. Read more from Fortune.com http://fortune.com/2016/05/06/macys-weddings/