Monday, May 16, 2016

Macy's Woos Millennials With Ramped-Up Wedding Business

The department store takes bigger aim at the $60 billion industry

Macy’s wants more shoppers to say “I do” to its wedding business.
The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macy’s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppers to advise anxious couples.

Read more from Fortune.com 

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